That's the name of a new blog on the Freethought Blogs network.  From the second post:

It is simplistic nonsense to think of patriarchy... as a system in which men oppress women by choice and for our own interests. Patriarchy often requires men to do horrible things to ourselves, to each other and to women. Patriarchy imposes dominant roles on men whether we want them or not, and punishes us when we fail to fulfil them adequately.  ...It is equally simplistic nonsense to imagine that male suffering (on the battlefield and in homelessness, suicide rates, alienation and loneliness) is a consequence of women’s behaviour, choices or social liberation.

(A similar sentiment to another blog post I recently read, linked to by a friend of mine on Facebook.)

I don't know anything about the author, Ally Fogg, but the guy behind the Freethought Blogs network is Ed Brayton, who I've a tremendous amount of respect for.  I hope this turns out to be a worthwhile blog.  It's name suggests it is at least appropriately self-aware.